It’s been an absolute nightmareĪnd what about all the hoped-for additional sales of extra drinks and side orders? ‘There were none!’ says Mr Harman. Without doubt, it’s the worst business decision I have ever made. What’s more, rather than some of these people becoming regulars, as he hoped, the publican says that only one couple who used the Groupon voucher has returned for another meal. ‘The phone started ringing almost immediately with people trying to book and it pretty much hasn’t stopped since,’ he explained. By the time he had managed to speak to someone the following day, some 750 people had already paid Groupon for a voucher to have a bargain meal at his pub. In panic, he tried to call Groupon to get them to pull the offer but because it was a Sunday he couldn’t get through. Mr Harman watched in horror as the numbers signing up quickly headed past 500. ‘We thought a few hundred people would take up the offer and then come back at a later date and pay the full price.’īut within hours of the advert going online, the public’s eye for a bargain became apparent. ‘The idea was that we would attract new custom and provide the opportunity for repeat trade,’ says Mr Harman. This meant a two-course meal for two with a glass of wine each for £22 instead of the normal price of £57 - a discount of more than 60 per cent. ![]() ![]() Nightmare: Mrs Jackson-Matombe says she has lost money after signing up to a Groupon deal
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